Menu Close

8 Best Tips How SEO Google Works

Learn to Make Website | makewebsite.ca | Knowledge is Power

Best How to Make Website Online | The Knowledge Base for your Success

“Knowledge Is Power!”

1

Chapter

Your Guide To The Perfect Web Host

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Your Guide To The Perfect Web Host

8 Best Tips How SEO Google Works | makewebsite.ca

Which web host is the best?

Who offers plans that are affordable?

Which plan will best fit my own website’s needs?

What about reseller plans?

Choosing a web host can be a confusing endeavor, but this article provides all the tips you need to be able to navigate the web to the best host for you.

Read reviews

Make certain to read reviews to determine whether your potential web host has frequent periods of downtime.

If your website is often inaccessible to visitors, there can be drastically negative consequences.

For example, if you are running an online business, downtime directly translates into lost business because potential customers will not be able to access your website.

Customers may also feel uncomfortable conducting transactions on your website because they might believe your website to be unreliable.

Choose a web host that does not have a history of being offline frequently.

Keep track of how many often outages occur and how long they last

If they are too long and too frequent, you should think about choosing a different service.

Most service encounter issues once in a while, but if they are not fixed quickly, you are not getting your money’s worth.

Not only do you have to select a reputable hosting company and choose a package, you must also decide between hosting types such as Windows, Unix, etc.

You need to know what your options are and look into all available choices to see what is best for you and your business.

To get the most out of a free web host

You’ll need to back up any data and files related to your site.

Because free web hosts don’t generally offer any guarantees about backing up your data, if anything disappears, it will be with you, and not on them.

Do not be deterred from using a web hosting service that employs customer service agents in a foreign country.

Though it may be difficult to understand various accents at times, realize that many countries spend extraordinary amounts of time and energy in making their citizens with technologically superior.

This is particularly true of India, which is why many companies employ educated technology services overseas.

Choose a web hosting service that offers a simple and easy to navigate eCommerce system.

Even if you do not initially plan to offer products for sale on your website, realize that this can be a valuable asset as your company grows and expands.

You will save yourself a lot of time and energy if you can easily add this service if the need arises.

Ensure that you have read each tip in this article and you’ll be set to find a perfect host for your site.

Take what you’ve learned here and build it into your strategy, then go out and start short listing some companies.

Check out some reviews and ask lots of questions and your site will be online in no time!

makewebsite logo 1024x1024.
8 Best Tips How SEO Google Works | makewebsite.ca

“Knowledge Is Power!”

2

Chapter

What Sets an Informational Website Apart

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

What Sets an Informational Website Apart

8 Best Tips How SEO Google Works | makewebsite.ca

With over 180 million websites live on the internet today, how can you build an informational website that really stands out?

How do you build a website that people will remember, come back to and pass on to their friends?

Creating a stand-out informational website requires creating something that’s top notch in several different respects.

Information Quality

  • Naturally, the most important part of an informational site is the information itself.
  • If you have good information, you can get a lot of other things wrong and still be successful.
  • The quality of your information needs to be top notch.
  • You need to have well researched, high quality info that isn’t anywhere else on the web.
  • Try to provide information that’s truly original, not just different ways of phrasing the same things that are already saying on other sites.

Design

  • Design plays a big role in the overall user experience.
  • In fact, not only does it impact the user experience, but it’s beginning to impact SEO.
  • If you’re not a professional designer, consider hiring one to make your site.
  • It’s much more expensive than doing it yourself, but it really makes a difference.
  • Try to create a design that’ll really engender a brand.
  • Make sure your logo and your color scheme match the overall feel you want for the site.

Personality

  • Every site has a personality.
  • Groupon has a very hip, almost wisecrack kind of personality.
  • AskMen has a very classy man help kind of vibe.
  • WebMD has a very hospital-like personality.
  • The best websites on the net all have some sort of personality.
  • People perceive these personalities subconsciously and either like them or dislike them.
  • If you’re not deliberately managing your website’s personality, people will just form their own opinions.
  • It’s much better to put some conscious effort into designing this personality.

Longevity

  • There’s something to be said about websites that have been around for a long time.
  • People tend to trust established brands.
  • Sites like About.com, Mayo Clinic, TechCrunch, etc. have a lot going for them.
  • However, one of the biggest things that sets them apart is that they’ve been around for a while.
  • How can you apply this principle to a new site?
  • Think in terms of years rather than months when you start your site.
  • Webmasters who start websites trying to make money in a couple of months are often disappointed.
  • If you want to create an informational website that stands out, aim to make something that’ll stand the test of time.

Business Execution

  • Finally, a website needs sound business execution if it’s going to succeed.
  • You need good SEO, you need a good CMS, you need to be able to co-ordinate outsourcers, you need a good sale funnel, you need strong advertising deals, etc.
  • These are all important things that help a website stand out.
  • Don’t aim to create mediocre websites – instead, aim to create informative websites that will truly stand out.
makewebsite logo 1024x1024.
8 Best Tips How SEO Google Works | makewebsite.ca

“Knowledge Is Power!”

3

Chapter

Three Easy Ways to Drive Traffic to an Informational Site

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Three Easy Ways to Drive Traffic to an Informational Site

8 Best Tips How SEO Google Works | makewebsite.ca

Driving traffic to an informational site is a bit different than driving traffic to a commercial site.

A commercial site can afford to pay for traffic, because they know a certain amount of that traffic will turn into buyers.

An informational site on the other hand, usually can’t afford to do that.

An informational site needs to get traffic for free.

There are many ways to get free traffic, though most of them take a bit of time to gain momentum.

Here are three easy ways to drive traffic to an informational site.

Search Engine Traffic

It’s called “organic” traffic for a reason.

Search engine traffic is perhaps the best gauge for the quality of your content.

The best way to get search engine traffic is to produce high quality content regularly over a long period of time.

Yes, it’s possible to get some search engine traffic through SEO techniques; but by and large, the websites that really tend to get rankings are the ones that produce high quality content.

Learn the basics of SEO principles.

Learn how to choose keywords, optimize title tags, get backlinks, etc.

Have the fundamentals handled, but focus your attention on creating high quality content.

Partnering with Related Sites

Another great way to get more traffic is to partner with other sites in your industry.

Let’s say you run an informational site on how to raise fish.

How can you use this technique to get more traffic?

You might start by offering to write free content for manufacturers of fish tanks.

All you ask for in return is a link back to your website.

Next, you might do a joint video series with other experts on how to raise specific kinds of fish.

In fact, you could even do a video series where you interview experts on different kinds of fish.

A goldfish video, a carp video, etc.

Finally, you can create a free 20-page “getting started” guide for new fish owners that you can offer to other website owners to give away for free.

Naturally, the guide will have your name on it.

These are a few of the different ways you can partner with other sites in your industry to drive traffic.

Whenever you find another site in your industry, ask yourself: How can we work together for each other’s benefit?

Blog Commenting & Forums

Finally, try to build your name on various internet forums and blogs.

Gone are the days when you could use internet forums and blogs to build backlinks to get major rankings.

However, real people looking for real information can still find you through these channels.

If you build your name and reputation on these forums, people will start to get to know you and follow your work.

Those people will start visiting your website, coming back if they like the content, referring friends and linking back to you.

These three methods of getting traffic to informational sites are simple, easy to understand and easy to implement.

makewebsite logo 1024x1024.
8 Best Tips How SEO Google Works | makewebsite.ca

“Knowledge Is Power!”

4

Chapter

Three Traffic-Building Tactics That Are Dead

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Three Traffic-Building Tactics That Are Dead

8 Best Tips How SEO Google Works | makewebsite.ca

As the web evolves, certain traffic-building tactics are going to fall by the wayside, while others will rise to prominence.

Yet many webmasters will still continue to employ old tactics, even once they stop working.

Why?

Because Google doesn’t announce when they change their algorithm.

Here are three previously popular traffic-building tactics that are now dead.

If you’re using any of these tactics, it’s time to pick a different approach and move on.

Marketing with Low Quality Articles

Article marketing used to be one of the most popular tactics on the internet.

Webmasters, would write articles on just about any topic, whether they had expertise or not, and hope they could get that article to rank.

Once the article was ranked, they’d point a link to their website and get traffic from people who click through.

This tactic is very definitely dead today.

Sites like EzineArticles and Article Alley have taken huge hits in traffic since the Panda update.

Even eHow.com, a relatively high quality website, took a hit.

If you must use this tactic, stick to higher quality content directories like Squidoo or HubPages that have community verification of content quality.

Link Wheels, Linking Schemes and Structures

Linking schemes have existed ever since Google introduced PageRank.

It started out with simple reciprocal linking, where webmasters linked to one another to boost rankings.

Then it moved to three-way linking and so on, into fully-fledged link wheels.

Today, Google has pretty much shut down all these linking schemes.

Even the most complicated linking structures involving many layers of link juice flows simply isn’t going to do the job.

Google has implemented sophisticated detection technologies that make this tactic more or less null.

Directory Submissions

In the past, getting your website into various internet directories could be an easy way to boost PageRank and increase rankings.

Today this tactic doesn’t really work at all.

There are still a few directories that can pull some weight.

The DMOZ community sourced directory and the Yahoo!

The directory can still lend you some link juice.

That said, the amount of effort and money it takes to get into a quality directory just isn’t worth the effort.

The same time and money could be put into other tactics that result in a much higher ROI.

Basically

Basically, the overall search engine scheme is changing.

Low quality links are being phased out more and more, to the point where they have virtually no impact.

The best way to get your name out there online today is to actually put out high quality content, then build links using connections with real people.

This takes longer than using instant gratification tactics. But it’s what works.

It’s been said that in business, the one who wins is the person who’s willing to do what his competitors aren’t willing to do.

In SEO, creating high quality content with high quality backlinks is what it takes.

If you spend your time and energy doing this while your competitors are looking for shortcuts, you’ll come out ahead in the end.

makewebsite logo 1024x1024.
8 Best Tips How SEO Google Works | makewebsite.ca

“Knowledge Is Power!”

5

Chapter

Why Content Is Still King

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Why Content Is Still King

8 Best Tips How SEO Google Works | makewebsite.ca

Long before the internet was invented, the defining axiom in print was that “content is king.”

Today, where online content dominates print content, many of the world’s top SEO and web marketing experts still say that “content is king.

Why is this the case?

That even after decades, no matter the medium, content is still the crux of good marketing?

It's What Builds Loyalty

Businesses aren’t built on first-time visitors.

Companies like the Wall Street Journal don’t make most of their money from people picking up their papers for the first time.

They make money from people who’ve read their content and then decided it was good enough that they either want to purchase again or subscribe to a subscription.

If the business had to get a new customer every time in order to get paid, they’d all have gone under by now.

Yet many online publications approach their business that way.

Instead of focusing on repeat visitors, they focus on optimizing for search engines so they get more new customers.

At the end of the day, however, the really famous and successful blogs like Huffington Post or TechCrunch ultimately still get most of their traffic from repeat visitors.

Yes, search engines love them but their businesses would be a fraction of what they are today if they didn’t have great content.

The Evolution of Search Engines

For many years Google and other search engines have worked towards making their search results pull up better and better results.

They want people who search on their engines to find the best content possible in relationship to what they’re looking for.

As search engines get smarter, marketers who focus primarily on marketing tactics rather than actual content will die away.

Google has proven this repeatedly by continual downgrading the importance of low-quality links and upgrading the importance of usage statistics and other metrics to actually measure the content of a website.

If you build your website around great content while having a decent understanding of the basic SEO, your site will flourish.

If you put all your attention on SEO and don’t pay much attention to your content, you’ll always be trying to stay one step ahead of the search engines.

The Ability to Sell High Ticket Items

A low quality content website might be able to sell $0.20 clicks via AdSense.

But a high quality website could sell $5,000 DVD sets by the hundreds.

Having great quality content allows you to build a relationship with your readers.

That relationship allows you to sell any number of things to your readers.

From high end items with recurring memberships to one on one coaching, it all starts from having high quality content.

In the long run, only content that really helps people is going to succeed.

Content that doesn’t do so is likely to get downgraded more and more as time passes.

makewebsite logo 1024x1024.
8 Best Tips How SEO Google Works | makewebsite.ca

“Knowledge Is Power!”

6

Chapter

When to End Your Email Marketing Campaign

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

When to End Your Email Marketing Campaign

8 Best Tips How SEO Google Works | makewebsite.ca

Deciding when to end an email marketing campaign is one subject which many business owners may struggle with on a regular basis.

This decision can be difficult both in situations in which the email marketing campaign is enjoying a great deal of success and in situations in which the email marketing campaign is failing.

In general, business owners will have to evaluate a number of different criteria to make this decision and there is no one specific formula which will work for all business owners.

In this article we will examine three different scenarios, including a successful email marketing campaign which is approaching a logical conclusion, an email marketing campaign which is failing and a successful email marketing campaign which may be able to run indefinitely.

When to End Your Email Marketing Campaign

First, we will examine the case of a successful email marketing campaign which is approaching a logical conclusion.

In some cases it may be logical for a business owner to conclude his email marketing efforts.

The most obvious example is an email marketing campaign which is focused on achieving a specific goal and not selling products or services.

For example an email marketing campaign which is political in nature may start off slowly, peak during a time when voters are most interested in obtaining information about the issues and then begin to wane as the voting process begins and the majority of voters have already made their decision.

Similarly an email marketing campaign which is focused on collecting donations for a specific charity will logically end as the goal is reached.

These email marketing campaigns may be highly successful, but there is simply no reason to continue them beyond when the goals are reached.

Next we will consider the case of an email marketing campaign which is not achieving its goal.

Deciding when to end an email marketing campaign of this nature can be difficult because it will involve a number of different factors.

For example, if the business owner is investing a great deal of time and money into email marketing and not generating results despite an honest effort it may be time to end this marketing campaign.

However, if the business owner has not invested a great deal in the email marketing campaign and has a few remaining ideas for turning the campaign into a success, it might be worthwhile to continue the email campaign for a little longer to see if the desired goals can be met.

Finally, it is important to note that email marketing campaigns do not always have to come to an end.

Consider a niche topic such as search engine optimization (SEO).

A business owner who has been producing and distributing monthly e-newsletters on this subject and receiving a positive response to these email marketing tools, there is not reason for him to discontinue the email marketing as long as he is still capable of producing the e-newsletters.

Similarly to the way many magazines have been in publication for years and years, it is possible for an e-newsletter to remain active for as long s there is a need and an interest in the information being provided.

In our example of a business owner publishing an SEO newsletter, the need for this product remains because SEO is continually evolving and recipients of the e-newsletter may anticipate receiving the e-newsletter each month to get more information on current trends in the industry.

makewebsite logo 1024x1024.
8 Best Tips How SEO Google Works | makewebsite.ca

“Knowledge Is Power!”

7

Chapter

Things To Know About Affiliate Marketing

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Things To Know About Affiliate Marketing

8 Best Tips How SEO Google Works | makewebsite.ca

The truth behind affiliate marketing is the fact that 90% of affiliates will actually make less than 100$ a month.

Therefore, you shouldn’t count on making a full time income unless you can get very good at the following:

  • Building a good web site that converts.
  • Search engine optimization.

You’ll need a lot of traffic, as maybe 1 out of 200 visitors will buy your products.

SEO can help you get your site in the search engines so more people will be able to find you.

  • The trial and error of picking the right merchants and learning the correct ways to promote them.

Know More About Affiliate Marketing

Too many people out there assume that affiliate marketing is actually a get rich quick type of program.

These types of people will throw up a couple of banners, then wonder why they never make a single sale or any money at all.

How long you’ll need to do it depends on how much money you want to make.

If you are a quick learner and really good at affiliate marketing, you may high 2,000 in 2 years.

This is based on the fact that you are starting at 0 and the fact that you have another full time job, not being able to devote a lot of time working with your affiliate marketing program.

If you decide to give it a try, the hardest challenge will be the first few months.

If you check your stats and see that you are only making a couple of bucks, you’ll find yourself wondering if all the hard work was worth it.

If you get some sales going and stay committed with your hard work, the commissions should start growing.

One of the biggest factors with affiliate marketing is the traffic that goes through your site.

Even though you’ll get a lot of traffic passing through your website, only a fraction of the traffic will be buyers.

The key here is knowing your visitors and then being able to determine which affiliate programs you can offer to meet their needs.

There is also the concept of pre sale, which is the ability to put your visitors in the required open and mind set that’s required for them to actually click on what you are selling.

By sticking with affiliate marketing, you’ll learn more and more over the years.

You can’t expect to be the best when you first start, it’ll take a lot of hard work and dedication.

By putting the time and effort into your programs, you’ll be well on your way to making it in the very profitable and exciting world of affiliate marketing.

makewebsite logo 1024x1024.
8 Best Tips How SEO Google Works | makewebsite.ca

“Knowledge Is Power!”

8

Chapter

Google Content Network A Fast Yet Overlooked Traffic Source

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Google Content Network A Fast Yet Overlooked Traffic Source

8 Best Tips How SEO Google Works | makewebsite.ca

How do you get started with the content network?

One of the most commonly misunderstood sources of traffic among web marketers is the Google Content Network.

It’s true that working with the content network is different than working with PPC, but when used correctly the content network can deliver streams of targeted traffic to your website, almost overnight.

Start by Compiling Groups of Keywords

Unlike AdWords that allows you to bid on keywords individually, the content network works by keyword “groups.

Brainstorm a few different groups of related keywords.

For example, if you were selling used watches, you might go for a keyword group like:

  • Used watches
  • Preowned watches
  • Watch valuation
  • Buy a used watch
  • Real used watches

The idea is to find keywords that people are likely to have on their pages and group them together.

Unlike search PPC, where you’re targeting words that people type in, this time you’re targeting keywords that’ll cause your ads to show up on the right kinds of websites.

Use Placement Targeting for Instant Results

Don’t want to have to wait for Google to find websites for you? You can do it yourself instead.

Google’s placement targeting tool allows you to look for the website(s) that you think will work best for your offer and target those sites specifically to have your ads display on.

Go to Google’s Placement Targeting tools to look through a list of sites.

You can browse by keyword or by topic. Be sure to look at what kinds of ads they accept.

If you’re targeting a highly trafficked website, it may pay to design a graphic banner ad just for their site.

Content Network Traffic Behavior

Content network traffic behaves differently than PPC or SEO traffic.

For whatever reason, marketers have typically not been able to sell high-ticket, mid-ticket or often even low-ticket items to content network traffic.

What does work, however, is converting content network traffic into email list subscribers.

Once they’re a subscriber, it’s not that difficult to get them to become a buyer a few weeks down the road.

Why does content network traffic behave differently?

Nobody really knows. Some believe it’s because the traffic is less targeted, because they’re not actively searching for you in the search engines.

Others believe there’s just less credibility in clicking an AdSense ad.

Whatever the reason, the secret to success to know how your traffic source works and adapt it.

That’s how you set up content network traffic, both through keywords and through placements.

Remember that content network traffic works far, far better as a “long-term sell” than a one-time sale.

Remember to keep testing different traffic sources, eliminate the sites that aren’t converting and keep the rest.

Related Posts

Do NOT follow this link or you will be banned from the site!
error: Content is protected !!