Menu Close

8 Best How Google SEO Guide

Learn to Make Website | makewebsite.ca | Knowledge is Power

Best How to Make Website Online | The Knowledge Base for your Success

“Knowledge Is Power!”

1

Chapter

The Best Guide When It Comes To Internet Marketing

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

The Best Guide When It Comes To Internet Marketing

8 Best How Google SEO Guide | makewebsite.ca

What do you know about internet marketing?

  • Do you have a marketing plan?
  • If you do, do you wish to improve upon it?
  • It’s what you’re using working with your business or against it?
  • Are you sure you are marketing properly?
  • If you cannot answer these questions confidently, look at the tips below.

Great Internet marketing

Great Internet marketing requires an analytical mind to a certain extent, so be prepared to crunch numbers and view charts and graphs.

This doesn’t mean you have to be an A student of this type of material, but you will have to familiarize yourself with numbers and percentages dealing with site rankings, traffic numbers, click rates, and other numbers.

One of the easiest ways of marketing on the internet is sending e-mails.

Nowadays, there are several software packages available that are capable of harvesting e-mail addresses from websites.

You can also buy e-mail databases of people or companies most likely to be interested in your product or services.

Only use the e-mail addresses of those who agreed to be marketed via e-mail.

Promote and perform your own giveaways

Promote and perform your own giveaways.

Many websites gain readers, and therefore buyers, by holding a giveaway of a product they have reviewed.

People love free goodies, and many other websites cater to finding these giveaways for sweepstakes aficionados.

These people may come to your site first for the giveaway, but many will return for the content in the future.

Build other websites that revolve around your primary product or subject.

Do not create websites that are junk.

Take your time and include relevant information.

This will keep people on your website longer, and you will be able to trust the links to your website, which is where you will bring in customers and make money.

Be sure to share the knowledge that you have about a particular product or service.

You can do this through an online course that you may offer, hosting a class at a community center or even having in-store workshops in your area.

This is going to help the viewer know more about the product or service and entice them to use it.

You don’t need a professional production company or expensive equipment to add video spots to your internet marketing site.

There are many affordable flip cameras on the market today that will give you great video options to drive traffic to your site.

This simple approach can be very cost effective and is a necessary part of any internet marketing plan.

When you are trying to achieve getting more sales for your business through internet marketing, it is important that you are putting your advertisements in the correct places on the internet.

If you put your advertisements on websites that people don’t normally go to, or if they are in place that people don’t normally look, you are wasting your time.

Communicate on message boards

Answer other people’s questions or ask your own, and post relevant information.

Include a signature line at the end of your posts.

Some boards will allow you to include a text link in your signature line and you can use your website url.

Reading the message boards is also a great way to find out what people are talking about and looking for, and you can use that information to your advantage on your website.

Are you more informed when it comes to internet marketing?

Do you have a new plan or do you have a better plan now?

Can you now promote your business better?

Do you know how to properly market your site?

With any luck, the tips above should have created better answers.

makewebsite logo 1024x1024.
8 Best How Google SEO Guide | makewebsite.ca

“Knowledge Is Power!”

2

Chapter

The Best Advice For Online Video Marketing

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

The Best Advice For Online Video Marketing

8 Best How Google SEO Guide | makewebsite.ca

Video marketing is nothing more than using online videos to promote a business.

By posting videos on sites such as YouTube, or on your own site, you can market your products and services.

There are many different types of videos and ways to use them, and the following tips can help get you started.

Use questions to start a conversation

For example, show how you use the product you’re selling in your own life and then ask viewers to leave comments about how they use it.

You may find some innovative ideas for your product which you can then show to everyone in future videos.

Consider what others want when they are searching for videos.

Most people are looking for something entertaining as well as informative.

If you are explaining how to do something, use inflections as you talk and give information that others may not know.

It is also beneficial to show how to do something while talking.

When people want to watch the videos that you make, they also will want to share them with their friends.

How do you do this?

You do this by using unique content, creativity, and humor.

When people enjoy watching your videos, they will want to show it to their friends, family, and neighbors so they can enjoy the content as well.

If you are using social media to market your business, try responding to comments and questions with videos.

This is easily done with a webcam and this kind of video marketing adds a personal touch to your responses.

When people can see the person instead of just reading text, it gives them the feeling that their comments are valuable and heard.

Be confident during your video

Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value.

Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.

Consider hiring someone to take care of the sound.

You should record the sound on a separate device as your camera.

This will ensure the highest possible quality, however, this can be difficult without experience.

If you do not have experience with this you will definitely want the help of someone that does.

Business who is trying out video marketing would be wise to publish content regularly.

Too often, business worry about the quality, proper editing and things of that nature.

In reality, it is more important to get as much information out there as possible.

Strive to release a new video once a week.

Always display your website URL in your video.

Most video editing software packages include the option of placing a text box inside your video.

This is the perfect way to ensure that anyone who views your video will know where to learn more, even if they end up seeing your video on a site other than your own.

Don’t only rely on videos in your marketing campaign.

They are great marketing tools, however, they should not replace your other marketing tactics.

Videos should not replace content creation like article writing or blogging.

Videos should simply be used to enhance the content in your marketing campaign and to build up your link portfolio.

Now that you know some more about video marketing, you should start thinking about how you can incorporate these ideas into your marketing strategy.

You may want to just create one or two videos, or you may want to leap in headfirst.

No matter what you decide, the tips you have just read will help.

makewebsite logo 1024x1024.
8 Best How Google SEO Guide | makewebsite.ca

“Knowledge Is Power!”

3

Chapter

Techniques For Starting A Successful Video Marketing Campaign

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Techniques For Starting A Successful Video Marketing Campaign

8 Best How Google SEO Guide | makewebsite.ca

Video marketing can be a great way to introduce your business to the online world.

Learning to make the most of this creative marketing tool takes a little practice and research; begin with the following article.

It is loaded with helpful tips and tricks to get you started with video marketing.

Get customers interested in your video marketing campaign by ending your videos with an open question you will address in the video released during the following week.

You could also mention a new product, talk about a discount you will offer during the following week or announces the topic you will be talking about.

Quality content is essential

Quality content is essential to the success of your video marketing campaign.

Your videos will be popular if they answer specific questions your customers have or provide your audience with original content and useful tips.

Focus on a specific topic on each one of your videos and does not hesitate to edit the content you do not really need.

  • How you sound on your video is as important as how you look. Is your voice wavering?
  • Do you sound unsure of yourself?
  • Do you say “um” or “like” a lot?
  • Try to sound natural without seeming like a robot.
  • If you can’t pull it off, ask someone else to be in the video.

Keep in mind that some people surf the Internet using large screen televisions for their monitors.

YouTube accepts large video files now.

So, do not turn your nose up at high-definition content.

Someone looking at your content on a fifty inch plasma will not buy from you if they just see the pixels.

Great audio and video equipment makes for a great video.

If you use old crappy equipment, you’ll get an effect you might not expect.

That doesn’t mean that the effect isn’t what you want, so play with the equipment you use until you get the video which matches the tone you wish it to have.

It is important to add your URL in your video

It is fairly easy to add a text box to your video, and this text box should contain information like your URL and the name of your website.

This helps make it easier for video viewers to find your website.

YouTube comment search is a great way to find videos on the topic you’re planning to use in your next video.

This allows you to see what other people are talking about and then you can either answer their questions or come up with new information which isn’t currently being provided.

Video marketing can seem like a difficult nut to crack.

It is much easier to do if you inject some humor into your videos.

This will always entertain your viewers and keep them coming back for more.

Be careful with this strategy and show your videos to others before publishing.

You could end up not being funny and making your business look bad.

If you are just getting started with video marketing, then get a video up as soon as you can.

Studying tips and techniques and learning theory and planning is all good.

However, there is no more effective teacher than trial and error.

Get your first video up and you will learn a lot.

A great way to create content for your video marketing is to publish some how-to videos.

Teaching others how to do things within your industry will not only drive traffic to your website; it will establish you as an expert in your trade.

These step-by-step and how-to videos are timeless and will keep visitors coming you your videos for years.

Marketing can be challenging, especially for a smaller business with limited capital.

Learn the ropes and get used to seeing you on the small screen; you could become the spokesperson for a very successful company!

Keep these tips in mind, get creative in your approach and have fun with it!

makewebsite logo 1024x1024.
8 Best How Google SEO Guide | makewebsite.ca

“Knowledge Is Power!”

4

Chapter

Tips To Get You Started In Social Media Marketing

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Tips To Get You Started In Social Media Marketing

8 Best How Google SEO Guide | makewebsite.ca

If you don’t know what social media marketing is, your first step should be to spend some time on Facebook and Twitter.

Once you understand what these sites are all about, you can begin the journey to getting your business in line with them.

This is going to be very important for your business if you want to expand in the future.

Social Media Marketing

Social media is a great tool to build trust and relationships with your customers.

When marketing your business on social media, you have to be honest and always communicate with your customers.

Listen to what they are saying and learn from it.

You are not giving up control of your business to them, but you can learn from what they are saying and adjust your business to be more consumer friendly.

Do not post irrelevant and trivial posts on your social media profiles.

Always keep your posts professional and relevant.

No one cares that you got a new cell phone, or that you are standing in line at the movies.

These trivial posts should be reserved for your own personal profile, not your business profile.

To successfully market your business on social media, you should take advantage of Yelp.

Yelp is an online community where real people review local businesses.

Yelp carefully filters its reviews to protect against scammers, and the Yelp community of reviewers is very close-knit.

Positive reviews on yelp can bring your business legitimacy and help attract new customers.

Make sure to monitor yelp for people’s ideas and suggestions about how to improve your business and help you achieve the best rates possible on the website.

When posting on Facebook, use the 80/20 rule.

This means you should post about 80% relevant information and 20% “just for fun” information.

Posting this way makes you feel less like a business, and more like a human.

This can be a great thing when it comes to social media marketing.

If you need to establish an email mailing list, using a social media site is a great way to do it.

Get your followers and fans to provide an email address to you for future mailings in exchange for an entry into a contest where prizes and discounts will be given away.

Having your business set up online with social media is becoming an essential for all businesses.

If you haven’t done it already, this article has shown you how you can become part of this online world.

Your business can see a lot of increase in interest and sales just by using this one marketing trick.

makewebsite logo 1024x1024.
8 Best How Google SEO Guide | makewebsite.ca

“Knowledge Is Power!”

5

Chapter

Try These Great Internet Marketing Tips To Benefit You

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Try These Great Internet Marketing Tips To Benefit You

8 Best How Google SEO Guide | makewebsite.ca

Internet marketing has so many possibilities as to what you can use, what you can do, and how you can apply it to your own business.

It is rare to find somebody that will market just like you, so why not take advantage of that and create an internet marketing plan that works for your business?

This article can help you to come up with your own unique internet marketing campaign.

When using banners as part of your marketing strategy, make sure that your visitors know that it is a banner and not an image.

Try making it “pop” out as a banner.

They should catch your visitor’s attention right away and they should be begging for them to click on them.

Make sure you make your website address known and visual.

Use decals on vehicles and put the website on the logos on your shirts and on your employee’s uniforms.

This gets customers comfortable with your name, logo, and will make them very much more likely to visit your website to check it out!

To increase interest in your website

To increase interest in your website, try using pay per click advertising.

Pay per click advertising uses ads strategically placed on a search engine results page that corresponds to specific keywords or phrases.

When visitors click on the ads, the search engine company pays the advertiser.

This is a great way to gain site traffic and gain back money you use in advertising.

Use the power of the blog to inform customers about what’s new in your business and in your industry.

If you are a restaurant make sure to post about new menu items to create a buzz.

Running a retail shop? Post exclusive offers on your blog to attract new customers.

Maximize security for your online shop.

Leave them no doubt about the security of the personal information they give.

Any doubt may cause them to abandon a purchase they have begun to make.

Use a major, trusted company to facilitate your transactions. If it costs a little more, it is worth it.

Do not share a server

Do not share a server unless you have done your research. Some servers may have been banned or gotten in trouble for spamming, and you do not want to share their negative reputation.

If a search engine sees that you share a server with such a culprit, they may deem you guilty by association.

When using email marketing, you want to make sure your emails match your brand.

The colors used in the email should be the same as from your logo and your website look.

You should also make sure you include your logo in your email.

This makes your brand stick in the reader’s mind.

You should set aside time to thoroughly test every aspect of your website weekly.

Broken images, links to 404 pages and errors in ordering forms will only frustrate your customers and hurt your image.

Customers may be inclined to leave an order in progress if a website is annoying to use.

When sending out the products that your customers have bought, give them small samples of other products that you are selling.

This will give them a chance to try out your different products, while also making them feel as though they are getting a good deal out of it.

They will think that your business cares about them, which will make them more inclined to buy again.

Isn’t creating your own personal internet marketing plan useful?

As you have seen in this article, there are a lot of ways this can be done and no two techniques or tools will yield the same results.

There are also lots of customizable options that can work with your business and budget.

makewebsite logo 1024x1024.
8 Best How Google SEO Guide | makewebsite.ca

“Knowledge Is Power!”

6

Chapter

You Need These Tips To Succeed In Internet Marketing

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

You Need These Tips To Succeed In Internet Marketing

8 Best How Google SEO Guide | makewebsite.ca

Welcome to the world of internet marketing! As you can see, it is a very big world, complete with all kinds of strategies, tools, and more.

The fact that internet marketing is so diverse in application, can make it seem a bit impossible to find what will work for you.

The tips below can help give you some suggestions.

Make use of online media by sending press releases

Online media outlets have literally infinite space to publish news stories.

Provide them a press release whenever you release a new product, host a special event, or make another major change to your product.

You’ll see more website traffic for almost no effort.

In order to gain credibility when marketing through the internet, it is a good practice to include your own picture in your ad copy.

It will let your prospective clients know that you are not trying to hide behind your ad copy and in return, will increase their trust towards you.

Internet marketing does not have to be a joyless chore.

Choose ways to connect with potential customers that entertain them or make them happy instead of annoying them you will enjoy it more too.

They will respect the work you do and be more likely to choose you instead of other companies that offer the same or similar services.

It’s hard to earn referrals in internet marketing, so you need to make sure that you’re rewarding people for signing up with you.

A great way you can do this is by joining a community board where paying for referrals is a common thing.

You don’t even have to make it part of your overall business. It can be a separate side project where you buy multiple referrals.

If you are able to purchase directly from your site, send a thank you to the customer after the transaction has been completed and the goods have been delivered.

This will show your gratitude towards them for investing their money with you, and can yield to future purchases given the appreciation that you communicated.

In order to make sure your blog or website is getting traffic, be sure to contact other blog and site owners and discuss linking trading.

By posting someone’s link on your site, and conversely having them do the same for yours, you are reaching people not only through your own efforts but also through the efforts of other site operators.

To truly get the most from your Internet marketing

Make sure your site content is well-written and well-designed.

This sounds very basic, but many sites overlook this simple concept and fail to consider the user when writing or designing.

No matter how sparkly the web site, if users cannot find information or perform actions, they will not visit again.

Follow-up with customers.

Ask if they are benefiting from your product or service.

Ask if there’s anything you could have done better.

If you want to take it a step further, follow-up with non-buyers as well.

Find out why they didn’t buy anything and ask what would have made them do so.

If your product isn’t really fast and won’t save your customers any significant amount of time, then market it as coming with super quick shipping instead.

You need to cater to society’s need for everything NOW, so focus on what IS fast about the items you sell and you’ll find customers lining up to buy.

In the world of internet marketing, there are many techniques that you have at your disposal to better promote your business.

The world of internet marketing has a little something for everyone, but what works for one person may not for another.

Hopefully, these tips have given you a starting point for your own marketing strategy.

makewebsite logo 1024x1024.
8 Best How Google SEO Guide | makewebsite.ca

“Knowledge Is Power!”

7

Chapter

There Is A Pot Of Gold At The End Of The Internet Marketing Rainbow

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

There Is A Pot Of Gold At The End Of The Internet Marketing Rainbow

8 Best How Google SEO Guide | makewebsite.ca

If you have not started promoting your business via internet marketing, put this on your immediate to-do list.

Online marketing has so many positive influences.

This article will give you guidance to help you get started on a successful internet marketing campaign.

Site-wide links

Site-wide links are simply links that appear on every one of your site’s pages.

In most cases, you’ll find these on the lower half of a webpage.

They tend to link to things such as contact pages or the site’s menu.

If you want to guide your customers to a certain page, these sorts of links are useful.

They also help with site navigation, making it more user-friendly.

You should remember the parts of your site which your customer does not see when you are writing your HTML code.

One key example of this is the meta tag.

These tags are a search engine’s first step in determining what your site is all about.

You should add alternative tags that will get traffic to your site, but you should focus mainly on the meta tags that are relevant to your site.

Rather than using too many tags on your site, research which keywords are popular within your target audience and then implement those keywords in meta tags.

HTML tags are what people use to mark how important a specific text is.

The most important text is the most likely to be emphasized with bold font.

Use bold tagging for titles and key words and concepts throughout the body of the article.

Make sure you use the tag on your main title.

In addition, make use of sub-lines for the separate parts of the content.

This improves search engine optimization, and makes your site easier to navigate and comprehend.

Make sure you use keywords in your titles so that you can highlight important content.

It is important that you constantly look for new ways to market your products online.

While other marketing techniques can also grow your business, do not write off the potential benefits of internet marketing.

It is common for videos go viral due to the massive number of Internet junkies using the web today.

This happens because internet users spread the viral item to their social contacts online.

Items that go viral do not last very long, but they can be very helpful if you utilize them in the right way.

It is hard to discern what types of things, will catch on in this way, but if you work hard at developing unusual, amusing and distinctive content, you may be surprised by what can happen.

Knowing what tends to go viral is the first step to creating a viral sensation.

These are only a tiny slice of the internet marketing pie.

Once you have found success with these ideas, look for additional tips to provide you with more success.

makewebsite logo 1024x1024.
8 Best How Google SEO Guide | makewebsite.ca

“Knowledge Is Power!”

8

Chapter

Video Marketing Can Do Wonders For Your Company

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Video Marketing Can Do Wonders For Your Company

8 Best How Google SEO Guide | makewebsite.ca

Turn your company into a successful endeavor by using your time wisely.

This includes engaging in marketing which actually works.

This article will let you know how to leverage video marketing for reaching goals in profits and sales you one only dreamed of being able to achieve in short order.

Sometimes you just need to hype up your other websites

Sometimes you just need to hype up your other websites and blogs in order to get the word out.

People are going to be more likely to view your videos or the videos you wish to share if they like your content from other places.

Once they began to enjoy you, they likely will enjoy all the content you have to offer.

Although it is important that you demonstrate yourself as a knowledgeable person through your videos, it’s equally important that you are portrayed as honest, authentic person.

Tell your viewers the brutal truth when necessary.

Share some of your experiences in your niche, and encourage them to do the same in return.

People are much more likely to buy from someone they think is honest.

Do not assume that you must hire a professional video crew or rent professional equipment.

If you have written your own content, have a quiet room and a webcam or digital camera capable of recording video, you can do it yourself!

Make a few trial runs and upload them to YouTube, but only for private viewership.

This will let you see how to get it right without anyone seeing your trial and errors.

If you are shy about showing your face

If you are shy about showing your face, or if you don’t have a spokesperson yet, then try posting Google Search Stories.

The purpose of them is to actually show your viewers a video of you doing a Google search of your business, and then showing them your site’s best properties, such as highlights and guest contributions.

This will help your viewers be more knowledgeable about your business, which will likely lead them to check you out.

If you can be the first person to discuss a topic, that’s the best choice for content.

Talk about things you truly are an expert in and provide tips which can’t be found elsewhere.

When people see that what you’re offering isn’t found on other sites, they’ll consider your site to be the expert in the field.

Where do you plan to put your videos?

You need to have a solid plan, and you need to be placing them in many different locations in order to network.

If you’re blogging, make sure you utilize them on your blog.

Post in relevant forums, on your site, and much more.

Keep your logo prominently placed in your video, but make sure it doesn’t interfere with the content.

Many companies use a translucent version of their logo to ensure that everything behind remains visible while people will know throughout the video who has produced it and where they can go afterwards to learn more.

Your video marketing campaign will be successful if you remain consistent and creates new videos regularly.

You do not have to put hours into creating a weekly video; recording yourself talking in front of a camera for ten minutes would make a good video update.

Customers will subscribe to your videos if you keep using this medium.

Be mindful of how long your video is

Users searching the Internet are generally in a hurry.

They don’t want to watch a one or two minute video.

In fact, research has shown that putting up a video that is less than 30 seconds long is one of the keys to success.

The faster you use what you’ve learned here, the quicker you’ll be towards reaching your goals.

If you make use of the knowledge you’ve gained from this article, you’ll reach them even faster.

Just make sure you put in the effort and it will be handsomely rewarded down the road.

Related Posts

Do NOT follow this link or you will be banned from the site!
error: Content is protected !!