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8 Best Google SEO Tips

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“Knowledge Is Power!”

1

Chapter

Nine Ways to Show Your Expertise When First Starting Out

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Nine Ways to Show Your Expertise When First Starting Out

8 Best Google SEO Tips | makewebsite.ca

When you first start out wanting to work from home and start your own business, it can be frightening and even seem impossible.

It’s the old conundrum about how you can get experience without having experience.

But, when you start an online business, you can make your own experience and prove your expertise with just a little work, and this is how.

1. Blog Regularly Toward Your Audience

Start a blog on your website and blog directly to your audience with many forms of content, discussing many issues that the audience has.

It’s a great way to get traffic, but it’s also a great way to demonstrate expertise.

2. Write a White Paper about a Problem

A white paper is a long report that addresses a problem and then offers solutions to the problem.

If you write a paper or two about individual problems your audience has, you’ll be able to show your expertise even though you’re just starting out.

3. Publish a Book about Your Expertise

Writing a book and authorship is always a great way to show your expertise.

Direct the book to your target audience and answer questions they may have.

Address one problem and solve it and then you’ll get more respect that you do know what you’re talking about.

4. Make Checklists to Help Your Target Audience

If you know the types of things that your audience has questions about, you can create helpful checklists, cheat sheets, or tip sheets that are available for viewing and/or download on your website or blog.

6. Become a Contributing Writer

Blogs, websites, newspapers and magazines all want more content and will take well-written, expertly delivered articles.

Some of these will even pay you for the content.

Written originally for each and rely on your bio to send traffic your way.

7. Get on a Speaking Circuit

Create a couple of presentations that you could easily turn into public speaking fodder.

Practiced by putting that information on video on your blog, YouTube, and other places that take video. Make a “one sheet” which is one downloadable 8×11 sheet that tells about what you’ll speak on and your prices.

8. Create a Dedicated YouTube Channel

Many people have become famous because of YouTube, and you can too.

Use YouTube as a way to demonstrate your expertise on the topics of interest to your audience.

9. Host a Free Webinar or Teleseminar

Technology enables you to do a lot to spread the word about your knowledge and expertise.

You can do “how to” videos, and tip videos and more show the world and most importantly, your audience, what you know.

These ways to show your expertise when first starting out don’t require you to have a huge client roster, or even a following yet.

Doing them will help you gain a following, improve search engine optimization (SEO) and help you build the work-at-home business of your dreams.

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8 Best Google SEO Tips | makewebsite.ca

“Knowledge Is Power!”

2

Chapter

HTML 5: What Does It Bring to the Table

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HTML 5: What Does It Bring to the Table

8 Best Google SEO Tips | makewebsite.ca

What’s all the uproar with HTML 5 about?

While releases of new versions of code typically don’t make much of a splash, HTML 5 is different.

It introduces many new features, some of which can drastically change the way websites are built.

These are some of the main features that HTML 5 brings to the table.

Defining Page Structures

  • HTML 5 gives the webmaster the ability to define different areas of a website.
  • For example, you can use the <nav> tag to define the navigation area and the <footer> tag to tag your footer.
  • Before there was no way to associate captions with an image.
  • Now you can associate it with the <figcaption> tag.
  • Why would you want to do this?
  • Primarily for SEO reasons.
  • Using these tags allows you to “tell” search engines which parts of your website are important and which ones aren’t.

Asynchronous Loading

  • The <async> tag allows you to tell browsers to load a particular part of a website separately.
  • This is especially useful for sites with heavy code.
  • If you have a big JavaScript app loading for example, you can make the browser load the rest of the site first while it’s loading the JavaScript code.
  • This prevents the loading of code from slowing down the entire page load.

Simple Audio and Video Integration

  • In the past, to add video or audio to your site, you had to embed some sort of video or audio player.
  • This could be quite a hassle, especially for webmasters who aren’t extremely tech savvy.
  • In HTML 5, adding audio or video is as simple as using the <audio> or <video> tag.

Build Graphs, Draw on Screen and Add Images on the Fly

  • Using a combination of HTML 5 and JavaScript, you can now create whole canvases on the fly on your website.
  • The <canvas> tag allows you to bring graphs, drawing on screen and many other graphical features to life.

Offline Browsing

  • With HTML 5, you can store files on your reader’s computer, making offline browsing possible.
  • Admittedly, this feature is still in its infancy and is still technically complex.
  • But just opening this door has been a big step towards a previously impossible task.
  • Offline browsing is especially big for mobiles.
  • Giving browsers the ability to browse offline on a phone makes it possible for your customers to access your site even in zero reception areas.

Built-In Email Validation

  • In the past, to validate form data you had to use JavaScript.
  • Now you can just do it in HTML.
  • HTML 5 can “recognize” what a proper email is supposed to look like and make sure that email field inputs conform to that template.
  • HTML 5 brings a lot of unique features to the table.
  • Some of them are big, some are small.
  • One thing you can be sure of:
  • HTML 5 will enable some very advanced websites to emerge that just wouldn’t have been possible before.
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“Knowledge Is Power!”

3

Chapter

Immutable SEO Fundamentals

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Immutable SEO Fundamentals

8 Best Google SEO Tips | makewebsite.ca

In recent years, SEO has gone through many tumultuous changes.

From the Panda update which uprooted many sites to the implementation of social metrics, it’s clear that SEO ranking factors aren’t staying stagnant.

However, in spite of all these changes, the underlying fundamentals of SEO haven’t changed.

Are You Doing It Right?

  • These immutable fundamentals have been the same from the early days of SEO until now.
  • In fact, they’ve only become more and more important as search engines have gotten smarter and smarter.
  • These are the four immutable laws of SEO.

Law #1: Content Is King

Google’s goal since day one has been to help the best content on the web find its way to the top of the search engines.

As Google gets smarter, it’s only going to do this better and better.

Trying to game the system is not a very good long-term strategy.

It’s extremely, extremely rare for people to be able to game the search engines for any real length of time.

Instead, the best way to get ranked in the long run is to provide content that people genuinely like and want to share.

This will generate organic backlinks, which Google loves.

Law #2: Think Long Term

Short-term SEO thinking is not only ineffective, it’s also extremely unhealthy.

People who try to get ranked in weeks rather than months inevitably get burned.

The methods you employ when you’re thinking long term versus short term are different.

In the long run, you’ll lay much more solid foundations with long-term thinking than if you were just trying to get ranked as fast as possible.

Get in the habit of thinking in six months to a year in terms of your SEO goals.

Law #3: Understand the 80/20 of On-Page SEO

It’s easy to get sucked into on-page SEO.

When it comes to on-page SEO, it really comes down to doing the 20% of work that’ll give you 80% of the results.

Webmasters can get fixated on many of the little things on their websites.

Should you use bold or strong tags?

How much effort do you need to put into your alt tags?

The list goes on and on.

Realistically, there is really just a handful of on-page factors that will make most of the impact.

Your keyword selection, your title tag, your H1 and H2 tags and your internal linking structures make up that 20%.

Understand the best practices for each of these things and implement them.

That’ll take care of 80% of your on-page SEO.

Law #4: Have a Scheduled Link-Building Plan

Don’t just build links when you feel like it, or when you want to boost your rankings.

Instead, keep building links all the time.

You don’t have to spend a lot of time on it.

A couple hours a week is enough.

Keeping your link-building engine up and running at all times will help you look more organic in your link building.

The results also add up very quickly.

Create a weekly action plan for link building.

Use the plan to keep up your link building, even when you have other things going on.

These are the four immutable laws of SEO.

Follow these laws and you stand a strong chance of winning the search engine contest in the long run.

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8 Best Google SEO Tips | makewebsite.ca

“Knowledge Is Power!”

4

Chapter

How Article Marketing Works

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How Article Marketing Works

8 Best Google SEO Tips | makewebsite.ca

Article marketing is one of the easiest and fastest ways to get traffic to a brand new website.

It’s used both by beginning marketers and by multi-million dollar companies.

What is article marketing?

How does it work?

Let’s go over a broad overview of the basics.

How It Works

The term “article marketing” actually encompasses a pretty wide range of different techniques.

In the broadest sense, any time you’re distributing articles with a link back to your website for the purposes of SEO, branding or traffic, you’re using article marketing.

Article marketing, when done well, can consistently drive hundreds if not thousands of visitors to your site.

Because you’re getting more backlinks, you’ll also rank better in the search engines.

Finally, because people keep seeing your name on different sites all over the net, you’ll build your brand.

Why Put Articles on Other People's Sites?

Why put articles on other people’s websites, instead of on your own?

There are a few reasons.

First of all, if your site is relatively new, it doesn’t yet have the weight and reputation that some of these other sites have.

Other sites already have backlinks, longevity and reputation.

In other words, the same article that might rank in the top five on someone else’s site may not rank at all when it’s placed on your site, simply because your site doesn’t pull the same weight (yet).

Also, if you get your article on someone else’s website in your industry, you get to tap into their existing reader base and existing base of traffic.

Finally, the one-way backlinks you get from writing articles for others can make a big difference in your rankings.

The Process from A to Z

The process of article marketing usually looks something like this:

First, you start with a title or keyword that you want to target.

The title is attention catching, designed to get people from search engines or other people’s sites to click on the article.

The keyword should also be carefully chosen to maximize search engine traffic.

You write the article, doing whatever research you need throughout the process.

The final article should be at least 400 words long, preferably as long as 1,000 words.

The article is then submitted to other site(s).

These can be sites of other bloggers, other industry websites or just article directories.

Once your article gets ranked, you’ll start to see a consistent flow of traffic coming in from the articles and from search engines.

That’s an overview of the overall process.

Of course, each segment has its own quirks and challenges.

For example, how do you choose a good keyword?

How do you get someone to click on the link to your website?

How do you get other bloggers to let you write on their blogs?

In this article series, we’ll explore these questions in depth and a lot more.

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8 Best Google SEO Tips | makewebsite.ca

“Knowledge Is Power!”

5

Chapter

How to Make the Most of Article Directories

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How to Make the Most of Article Directories

8 Best Google SEO Tips | makewebsite.ca

Article directories are the easiest source of backlinks and traffic possible through article marketing.

All you need to do is sign up for an account and submit your article.

Assuming your article meets their guidelines, you’ll be up and running within a day for a week.

Here are a few tips for getting the most bang for your buck with article directories.

Find and Use Do-Follow Directories

Many directories put a NoFollow tag on their outbound links.

What does that mean?

It means that although Google will see those links coming into your site, they won’t give you “credit” for having a backlink.

The link will have no positive SEO properties.

Naturally, you’re much better off with Do-Follow directories than NoFollow.

Look for Do-Follows and focus your energy on those directories.

Use a Range of Different Directories

When Google is counting links, your site will get a lot more credit if you had 100 links from 100 different websites than if you had 100 links from one website.

Of course, it’s not quite feasible to submit a different article to a different directory every time.

But it does pay to vary it up.

Perhaps every ten articles, switch to a different directory.

This will give you a wide base of backlinks, which will increase your rankings.

Use the Big Ones for Traffic

Use well-known, high PR article directories like EzineArticles, GoArticles and ArticleAlley for raw traffic.

Because these sites have such a high PR and so much relevance in Google’s eyes, your articles are more likely to rank than if you put them on any other website.

Again, get a mix.

Don’t put all your articles on just one big directory, as the backlinks won’t get as much credit.

But do put some of your articles on the heavy hitters, as you’ll get more traffic that way.

Try Auto-Submission

There are a lot of article marketing programs out there that can make the submission process much simpler for you.

All you need to do is plug in your login information and hit a button and the software will do the rest.

If you’re just doing an article here and there, you probably don’t need to use software.

But if you’re submitting dozens of articles every month, then the three minutes you save from having to submit an article can really add up.

These are a few ways to really get the most out of article directories.

Make sure you use Do-Follow directories.

Mix things up and get a range of different backlinks.

Use well-known directories for raw traffic.

And finally, learn to use auto-submission programs if you’re submitting articles on a regular basis.

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8 Best Google SEO Tips | makewebsite.ca

“Knowledge Is Power!”

6

Chapter

How to Answer "What's in It for Me" in Fifteen Seconds

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How to Answer "What's in It for Me" in Fifteen Seconds

8 Best Google SEO Tips | makewebsite.ca

The most important question to answer in any kind of marketing has always been: “What’s in it for me?”

If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your visitor.

If you really hammer the answer home in the first fifteen seconds, chances are they’ll read the entire article.

Before You Write Anything

Before you write any kind of content, take a look at the design of your website. In particular, look at your header.

Does your overall website convey a benefit to the reader?

For example, if your header says “Bob’s Website,” chances are readers aren’t going to get a sense of what they could get from your site.

On the other hand, if your header said “SEO Tips from a 10 Year Veteran,” people are much more likely to perk up.

If that’s coupled with good design that builds credibility, you have a strong chance of getting the reader to pay attention.

Writing Your Headline

In direct response marketing, the headline is often considered the most important component of any marketing piece.

That’s because it’s the first thing that people read.

It’s your first and sometimes only chance to capture your reader’s attention.

People who read your headline should instantly be able to tell exactly what your content is about.

It should hammer home the benefit and get them excited to learn more.

Using Graphics

Most people’s eyes will gravitate to any graphics on the page before they even read any text.

Using graphics to convey a benefit can be an incredibly powerful tactic.

For example, if you’re writing about how to earn money by being a consultant, holding up a picture of your first big consulting check can convey the “what’s in it for me” answer much more powerfully than words ever could.

Make sure you also take advantage of the space right beneath an image.

Research has shown that captions underneath images are some of the most read parts of any website.

Using the Opening Paragraph Wisely

Finally, spend a lot of time on your opening paragraph.

If your opening paragraph doesn’t quickly convey the benefits of reading your content, you’re probably going to lose your reader.

Even if you’re writing a five-page 5,000 word article, your time would be well spent if you spent 20% of it on your first paragraph.

The first paragraph should start out with a strong “hook” sentence.

Then the next 3-4 sentences should explain exactly what they’ll get from reading the rest of your article.

If you combine all these techniques, you’ll be able to convey to your readers exactly what they’ll get from reading your content in fifteen seconds or less.

This will increase your readership, bring back more returning visitors and ultimately bring you more sales.

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8 Best Google SEO Tips | makewebsite.ca

“Knowledge Is Power!”

7

Chapter

Mobile Advertising Explained

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Mobile Advertising Explained

8 Best Google SEO Tips | makewebsite.ca

Mobile advertising is still a very new industry, with plenty of opportunities.

You’ve probably heard stories of how the people who first got in the door of SEO or AdWords made a lot of money in “the good old days.

Today, mobile advertising looks a lot like the search space did when it was in its infancy.

The industry is highly, highly fragmented.

There is no dominant leader in the mobile advertising space.

Each ad platform has slightly different guidelines and requirements.

That means that there are very few big advertisers driving up competing ad prices.

Very few people are starting new ad campaigns, because few people truly understand how mobile advertising works yet.

Understanding the Different Types of Networks

There are a few different kinds of networks you can advertise on.

First, you have networks that take regular ad space and put mobile ads there.

Many advertisers choose specifically to exclude mobile traffic, so ad networks have to sell mobile ads separately.

Next, you have networks that sell ads through mobile applications.

There are two different kinds of networks: blind networks and premium networks.

Blind networks generally have a lot of different places that they put their ads, none of them with too much traffic individually, but it adds up when taken in combination.

Instead of bidding on placements, you bid on demographic, generic interests, countries, etc.

On the other hand, you have premium networks, which allow you to target specific high traffic apps or websites.

Going premium lets you know exactly where your ads will show up, but you usually have to pay more.

Understanding the Mobile Mindset

  • Marketing to mobile users is different than marketing to internet users.
  • First of all, mobile users are usually short on time.
  • While someone might sit on their computer for hours at a time, people are usually on their mobile phones for no more than 15 minutes.
  • Users also tend to have a more personal relationship with their phones.
  • It’s something that’s with them at all times.
  • As a result, when you’re advertising, it usually makes sense to try to start a relationship with the user, rather than get them to buy anything.
  • Try to get them to install an app.
  • Try to get push notification privileges.
  • Try to get SMS permission.
  • Try to get a Facebook like.
  • Try to get them on Twitter.
  • Get them into a relationship. Then and only then should you start to market to them, slowly.
  • Mobile users will rarely buy on the spot, but often would be willing to buy if you start a relationship with them first.
  • Mobile advertising is about understanding your market and then finding an ad network that will allow you to reach them.
  • You might have to test several different networks before you find one that works for your market.

Mobile SEO Explained

  • Ever since smartphones began taking off, mobile SEO has been getting more and more attention.
  • Today, with over 200 million smartphones in circulation, mobile SEO is more important than ever before.
  • Throw in the Apple 4S and the Siri, which pulls the majority of its results from local searches, and the picture becomes quite clear: if you operate a local business, you can no longer afford to ignore mobile SEO.
  • What exactly does mobile SEO entail?
  • How can you improve your mobile SEO?

Traditional Factors Matter

  • Mobile SEO utilizes some of the traditional SEO factors, as well as quite a few non-traditional ones.

    To start with, you need to get a lot of backlinks to your website.

  • These backlinks should be from well-established websites that already have solid reputations.

    Unlike regular websites, however, you want to get backlinks from websites that are also based in your geographical area.

  • This tells Google and Apple that you really are a local reputable business.

Citations and Google Places

  • Local searches don’t just depend on backlinks.
  • They also depend on citations and your Google Place’s results.
  • A citation is the information contained on other web directories like the Yellow Pages or CitySearch.
  • Your address, phone number, website information and so on should be the same across all these websites.
  • This helps Google verify that you are who you say you are.
  • You should have a very complete Google Places listing.
  • Make sure you have photos, descriptions, times of operation and as many positive reviews as possible.

The Keywords Are Different

  • The keywords you want to optimize for on mobiles are quite different than traditional SEO.
  • In traditional SEO, you’re typically targeting broader keywords that get more volume.
  • On mobile SEO, however, your traffic will come mostly from short keywords that people come up with on the fly.
  • For an Italian restaurant, you might get searches like “Italian food,” “Pasta,” “Italian Restaurant” and on a Siri device “Good Italian food.

The Mobile Website

  • Having an easy to navigate mobile website is a crucial part of a good mobile strategy.
  • Your mobile website should be simple and easy to use on any mobile screen, big or small.
  • Break up large segments of information and try to provide just bite-sized bits of information on each page.
  • Make sure all the buttons on your site are big enough to be “clicked” on by a finger on a touch screen.

Is "Mobile SEO" the Same as "Local SEO?"

  • By and large, yes. Mobile SEO and local SEO are very similar, with the exception that mobile SEO also requires a user-friendly mobile website.
  • Apart from that, the core techniques of ranking for local results and mobile results are the same.
  • As smartphones get more prevalent, mobile SEO is only going to get more competitive.
  • If you own a local business, now is the time to get in the arena and take the edge before your competitors get in the game.
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8 Best Google SEO Tips | makewebsite.ca

“Knowledge Is Power!”

8

Chapter

Mobile Advertising SEO Explained

Learn to Make Website | makewebsite.ca | Knowledge is Power

makewebsite large ladderboard 720x300.

Mobile Advertising SEO Explained

8 Best Google SEO Tips | makewebsite.ca

Mobile advertising is still a very new industry, with plenty of opportunities.

You’ve probably heard stories of how the people who first got in the door of SEO or AdWords made a lot of money in “the good old days.

Today, mobile advertising looks a lot like the search space did when it was in its infancy.

The industry is highly, highly fragmented.

There is no dominant leader in the mobile advertising space.

Each ad platform has slightly different guidelines and requirements.

That means that there are very few big advertisers driving up competing ad prices.

Very few people are starting new ad campaigns, because few people truly understand how mobile advertising works yet.

Understanding the Different Types of Networks

There are a few different kinds of networks you can advertise on.

First, you have networks that take regular ad space and put mobile ads there.

Many advertisers choose specifically to exclude mobile traffic, so ad networks have to sell mobile ads separately.

Next, you have networks that sell ads through mobile applications.

There are two different kinds of networks: blind networks and premium networks.

Blind networks generally have a lot of different places that they put their ads, none of them with too much traffic individually, but it adds up when taken in combination.

Instead of bidding on placements, you bid on demographic, generic interests, countries, etc.

On the other hand, you have premium networks, which allow you to target specific high traffic apps or websites.

Going premium lets you know exactly where your ads will show up, but you usually have to pay more.

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